Discover the unlimited opportunities of improving your search appearance.
What is Google Search Console?
Search Console is a tool from Google that can help anyone with a website understand how they are performing on Google Search and how they can improve their appearance on the search to bring more relevant traffic to their websites.
Search Console gives you a comprehensive snapshot of your site’s performance across all web, mobile, and video channels. It provides information on how Google crawls, indexes, and serves your content across desktop and mobile devices, on desktop computers, laptops, tablets, and mobiles.
It also provides you with access to The Search Traffic Report. The report shows you a complete profile of search query data for each site.
So if you are looking for a tool for monitoring and optimizing your website’s Google Search performance, your answer to it is the Google Search Console.
It will help you overview your website’s data and connect you with Google directly to clarify issues, thereby providing more insights into how Google ranks your site.
|Did you know? A lot of business owners may think that the number one factor that can dramatically increase the conversion rate has a large following on social media. But the truth is, attracting traffic to your site is an exhaustive process that can include a combination of things, including search engine optimization, marketing strategies, and launching successful marketing campaigns.|
Now that we have the basic information, the next important thing is how to use Google Search Console. We at MindRind have listed down 5 easy steps to help you through your journey. Do check them out.
Google Search Console Sign In
If you plan on running a small business, or have bigger ambitions in mind, then you will need an email address and website for your business. A website is a must if you are looking at using the Google Search Console Sign-In option. The tool can help monitor, maintain, and troubleshoot your site’s presence in Google Search results.
Nowadays, we can’t rely on the browser within our devices to always have the latest version. So make sure you’re using an updated version of your browser(s).
If you’re using an updated version of your browser(s), ensure it meets the latest standards. Otherwise, you may experience inaccurate data(s).
Google Search Console Sign-In steps:
1. Open Google Search Console Homepage
2. On the Homepage, click the ‘Start Now’ button
3. In the email field, enter your Google Account
4. In the password field, enter your password
5. Click Sign in
Google Search Console Verification
Before completing the Google Search Console Verification process, you must complete a quick onboarding process. Once verified, you have access to all the private Google data and will be able to affect how Google crawls the site.
|Did you know? By using trusted SEO strategies and auditing tools, such as Site Audit and SEO Checker, you can affect how often Google crawls the site and your competitors’ sites.|
Now that we have the basic information laid out, the next important thing is how to use Google Search
How to use Google Search Console
1. Verifying the Ownership of your website
Verified Ownership means users in Search Console can access sensitive Google Search data for a site. In addition, they can affect a site’s presence and behavior on Google Search and other Google services.
Verification of a website generally lasts as long as the Google Search Console can confirm the presence and validity of your verification token.
Your verification status means you have permission to see and manage site data in Google Search Console. If you cannot view a property, or if your verification token expires, your permissions on that property will expire after a certain grace period.
In addition, a verified owner has visibility and management privileges over their property in Google Search Console. The verified owner can grant access to other people to see or manage site data.
The four popular methods that users employ for verifying their sites are the following:
- Meta tag
- HTML file upload.
- Google Tag Manager.
- Google Analytics tracking code.
2. Assure that Google can locate and read your pages
To do this, you need to know how to study the Index Coverage report.
This report shows the pages that Google knows about on your site as they appear in search results. It shows the index status of each URL and all the pages that link to it.
This report shows why URLs weren’t indexed, which should become less of an issue over time. Ideally, you should see an increasing count of valid indexed pages as your site grows. Any spikes or drops in page count could indicate problems with your canonical implementation or duplicate content.
3. Assess errors of mobile usability that Google found on your site
For figuring out mobile usability errors, the Mobile Usability report is what you need.
The Mobile Usability Report shows how your site will look on devices of all sizes, including tablets and phones.
The report lets you find and fix usability issues on your property. Using an easy-to-read report format, you can see which pages have problems that may hinder user experience or help Google understand where improvements are needed.
For example, if your site has an image that’s hard to find and click on, it’s a usability problem on mobile devices. You can also identify pages with too many advertisements, slow loading times, or missing content because Google bots don’t crawl them for several days.
Fix these issues to improve your mobile search performance!
4. Submit a sitemap to Google Search Console
You can submit a sitemap to Google by logging in to your Search Console account, clicking Site Hierarchy | My Sites in the sidebar menu, and selecting “Sitemaps” from the dropdown menu.
When you submit a sitemap, Google will try to crawl your sitemap as soon as possible. If it cannot find your document in the index, it will continue trying over time.
Google will also stop crawling a sitemap once it reaches 100% success finding all of the documents on your site.
Getting your sitemap into Google Search Console (https://developers.google.com/webmasters/tools/console) is a great way to show Google the metadata you’ve added. During crawling, Google may detect that the content isn’t in their index, or for other reasons, it may take days for Google to notice your sitemap and continue processing it.
5. Observing the performance of your site
The search performance report shows what Google Search users have seen when looking for your brand and property.
The default view is a graph that uses the information from all the search results for the past three months, from the beginning to now.
By selecting one of the chart’s tabs, you can refine the report by showing data for a different time frame than the past three months or by showing total impressions instead of click data (dollar values on search results only indicate revenue, not profit).
How to use Google Search Console to your advantage?
If you have ever wondered how your websites are performing concerning search engines, Google Search Console is here to help. It’s a free tool that lets you easily monitor, diagnose, and fix common website issues. You can also check your site’s performance with mobile devices and out-of-home (OOH) traffic.
Google Search Console helps you manage your website’s performance from the code level down to the page level. It shows how users are doing on your site, letting you prioritize and identify where priorities lie for your business.
You can use it to track these metrics across search engine results pages (SERPs), social media networks, and more. Search Console is easy to use, quick to set up, and can be extended to other Google services to help improve your SEO game.
So far, we have the basic idea of how Google Search Console is your ultimate savior. Let’s dig deeper into how this tool benefits SEOs and publishers.
Who doesn’t like a good disavow? By signing up for Google Search Console and completing a disavow report, you’ll be helping to keep your site’s SEO performance on track.
This service helps publishers and SEOs upload link disavow reports, resolve penalties (manual actions), and security events like site hacking, all of which contribute to a better search presence. Let’s do this!
Can You Trust the data from Google Search Console?
As an SEO expert, it is only justified that you question the reliability of the data obtained from the Search Console.
At MindRind, we have primarily taken the pain to verify the accuracy of GSC. We have to say that unequivocally, it is a useful tool to support your decision-making and planning. However, we recommend using it together with other potentially more accurate data sources (such as Google Analytics and other proprietary data sources) to understand your position within the search landscape better.
Also, one more thing that needs to be considered is that you should never use the tool to make high-consequence decisions. It’s just something good to have in your digital toolbox, though!
Final Words from MindRind
Whether you’re looking to learn more about a specific aspect of Search Console or get help navigating all the data tool has to offer, we’ve covered most of your questions in our blog.
At last, we would like to mention that Google Search Console is a great tool. It’s free and gives you a lot of information about your site. But make sure to only use it for the purposes Google intended—and be not afraid to ask questions if you don’t understand what you see!
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